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A well-managed and operational Conservation Gateway is in our future! Marketing, Conservation, and Science have partnered on a plan to rebuild the Gateway into the organization’s enterprise content management system (AEM), with a planned launch of a minimal viable product in late 2024. If you’re interested in learning more about the project, reach out to for more info!

This step involves deciding how your project team will measure your results. This step is needed to help your team see whether its strategies are working as planned and thus whether adjustments will be needed. It is also needed to keep an eye on those targets and threats that you are not acting on at the moment, but may need to consider in the future.

Specific questions that this step answers include:

  • “What do we need to measure to see if we are making progress towards our objectives and whether our actions are making a difference?”
  • “Are there other targets or threats that we need to pay attention to?”

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