This step asks you to look at each of your focal targets carefully to determine how to measure its “health” over time. And then to identify how the target is doing today and what a “healthy state” might look like. This step is the key to knowing which of your targets are most in need of immediate attention, and for measuring success over time.

Specific questions that this step answers include:

  • “How do we define ‘health’ (viability) for each of our targets?”
  • “What is the current status of each of our targets?”
  • “What is our desired status for each of our targets?”

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