Welcome to Conservation Gateway

The Gateway is for the conservation practitioner, scientist and decision-maker. Here we share the best and most up-to-date information we use to inform our work at The Nature Conservancy.

One Message Many Voices - Reframing Our Product

Kokol, Doc
12/1/2010
link DOWNLOAD FILE: DOWNLOAD FILE (5,429K)

Slides from the presentation by Doc Kokol (Kokol & Associates, LLC)) at the November, 2010 national workshop of the U.S. Fire Learning Network, held in Rockport, TX. Discussion of the strategy and research behind the One Message, Many Voices campaign, where the message is framed in terms of saing forests rather than good fire / bad fire. See also the file StrategiesCommFire.pdf for a summary of take-home points from this and other communications presentations.

GO BACK »