This is a recording of one of the case study presentations featured at the 2010 CCNet Rally to demonstrate the application of the full Open Standards cycle. Lydia Gaskell, WWF-Australia's Manager for the Global Forest & Trade Network shares how they applied WWF’s Project and Programme Management Standards (PPMS) to create a well managed and targeted Palm Oil Campaign. While palm oil can be found in many of the products we purchase every day, palm oil plantations, when managed unsustainably, pose a serious threat to biodiversity and people in the topics. Since Australia imports considerable amounts of palm oil to satisfy consumer needs, WWF engaged in an ambitious Palm Oil Campaign to target major industry stakeholders and to promote market conditions to adequately label and recommend certified sustainable palm oil. Project innovations include a creative approach to follow PPMS steps iteratively, moving backwards and forwards within steps in order to continuously test assumptions, to design and implement an advocacy campaign based on footprint issues. Here you can learn more about specific lessons learned in the written case study.