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A well-managed and operational Conservation Gateway is in our future! Marketing, Conservation, and Science have partnered on a plan to rebuild the Gateway into the organization’s enterprise content management system (AEM), with a planned launch of a minimal viable product in late 2024. If you’re interested in learning more about the project, reach out to for more info!
Conservation Gateway » Conservation Planning

 Conservation Planning

The Nature Conservancy strives for increasingly effective actions leading us to desired conservation results. In order to achieve this, we must be strategic about actions we chose to take and closely monitor outcomes of those actions in order to optimize impact. Adaptive management is an iterative process that leads to stronger strategies and actions based on measured outcomes from prior iterations. It is the concept that defines our approach to conservation.

In this section of the Conservation Gateway you will find the guidance, resources and tools we use when planning for conservation. With Conservation Business Planning we are investing in new approaches that are more agile and customizable. You can still find information on Conservation Action Planning (project-level) and Ecoregional Assessment (priority setting). Our extensive Measures section helps you track your progress toward goals and effectiveness of your strategies.

Conservation by design
A new edition of Conservation by Design honors and builds on our successful history and evolves our approach and methodology to meet the challenges of our time.
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Business Planning Business plans are used in the private and non-profit sectors to describe key elements of a project or business, focusing on critical success factors.  They are meant to communicate externally to donors and partners,...
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Action Planning Conservation Action Planning (CAP) is a relatively simple, straightforward and proven approach for planning, implementing and measuring success for conservation projects. CAP is TNC's version of the Open Standards for...
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Conservation Measures Conservation “measures” represent the assessment or third phase of the plan-do-check-adapt conservation management cycle. The components described below explain how measures are actually integrated throughout the...
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Setting Priorities Regional conservation assessments are a process to help prioritize conservation activities. Examples include Ecoregional Assessment, conservation return on investment, tradeoff analysis and multi-objective spatial planning...
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Tools and Data The Nature Conservancy is committed to making it easy to find current data about our conservation work and tools that help support that work. See Tools for a list of conservation tools, Core Data for information about key...
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