The Nature Conservancy strives for increasingly effective actions leading us to desired conservation results. In order to achieve this, we must be strategic about actions we chose to take and closely monitor outcomes of those actions in order to optimize impact. Adaptive management is an iterative process that leads to stronger strategies and actions based on measured outcomes from prior iterations. It is the concept that defines our approach to conservation.
In this section of the Conservation Gateway you will find the guidance, resources and tools we use when planning for conservation. With Conservation Business Planning we are investing in new approaches that are more agile and customizable. You can still find information on Conservation Action Planning (project-level) and Ecoregional Assessment (priority setting). Our extensive Measures section helps you track your progress toward goals and effectiveness of your strategies.