Latest On The Conservation Gateway

A well-managed and operational Conservation Gateway is in our future! Marketing, Conservation, and Science have partnered on a plan to rebuild the Gateway into the organization’s enterprise content management system (AEM), with a planned launch of a minimal viable product in late 2024. If you’re interested in learning more about the project, reach out to for more info!

TNC has recently updated its conservation approach. For the most up-to-date Conservation by Design 2.0 Guidance document, please visit the Conservation by Design 2.0 section.


Conservation “measures” represent the assessment or third phase of the plan-do-check-adapt conservation management cycle. The components described below explain how measures are actually integrated throughout the cycle, via:

  • a well-articulated intervention or suite of interventions,
  • a theory of change about how the intervention will lead to desired impact(s),
  • short- and long-term outcomes to inform us of progress in implementing the intervention,
  • indicators that allow us to actually evaluate these outcomes and impacts over time,
  • analysis of those indicators that informs us as to whether we are making progress toward the intended results, and
  • feedback and learning from this analysis that allows us to improve our work with this an other interventions.

Taken as a whole, the components outlined above equate to adaptive management (often referred to in the non-profit community as “results-based management ” or "monitoring and evaluation").