Social objectives and social indicators are used to define and evaluate your conservation project’s relevant social impacts.

A social objective is a statement that details a specific desired outcome of a project that is related to the interaction of the individuals, groups, and institutions within a society. Often our social objective is related to improving human wellbeing.

A social indicator enables measuring and monitoring changes of a specific dimension of human well being.

Watch the Webinar: Social Objectives and Indicators 
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At the end of this session, the participants should be able to:

1. Understand social objectives and how to develop SMART objectives
2. Understand social indicators and characteristics of good indicators
3. From different examples, learn more about indicators that are used to measure human well-being.

Additional Support Materials

• Examples for REDD+ Human Wellbeing Indicators -- Wongbusarakum
• Indicators for Monitoring the Millennium Development Goals -- UNDP
• World Development Indicators -- World Bank
• Social Assessment of Conservation Initiatives: A review of rapid methodologies -- Schreckenberg, et al
  • Chapter 5: Defining Indicators and
  • Appendix 4: Indicators Reviewed
• Socioeconomic manual for coral reef management - Bunce, Townsley, Pomeroy, and Pollnac
• How is your MPA doing? A guidebook of Natural and Social indicators for Evaluating Marine Protected Area Management Effectiveness - Pomeroy, Park and Watson

• The Human Ecosystem Part II: Social Indicators in Ecosystem Management, Society and Natural Resources - Force